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Telling It Like It Is - Effective Copywriting

Date 02 November 2021
Time 10am
Venue Online
Organiser Arts & Business Scotland


£60 + VAT for Arts & Business Scotland members


£80 + VAT for non-members

About the Event

This training session is aimed at anyone looking to improve their copywriting skills to support their fund-raising activities. Offering a combination of project-based, hands-on writing exercises with tips, techniques and critical theory, the session explores the five stages of the copywriting process over two half-day sessions. While the training provides a specific focus on writing a case for support, the resulting learning can be applied to all kinds of fundraising communications.


The session will cover:

Day 1: Tuesday 2 November, 10:00 – 13:00


Stage 1 - Planning & Preparation

10 minutes comfort break

Stage 2 - Organisation & Structure

12.30-1.00pm Q&A session


Day 2: Tuesday 9 November 10:00 – 13:00


Stage 3 – Drafting & Writing

10 minutes comfort break

Stage 4 – Editing & Styling

Stage 5 – Proofing & Finalisation

12.30-1.00pm Q&A session


About the trainer

Allison Traynor is an experienced copywriter and brand consultant who works with a variety of private, public and third sector organisations, helping them to find their voice, articulate their message, and ultimately, achieve their communication goals.

Allison has a particular interest in working with arts, charitable and public sector organisations and her fundraising and case for support copywriting includes work for National Museums Scotland, Gretna Landmark Trust, Highland Museums Forum, Kilmahew/St Peter’s, National Youth Choirs of Great Britain, Penicuik House Preservation Trust, Willow Tea Rooms Trust, Hearts & Minds and Maid of the Loch.

Register online