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Developing Creative Partnerships - Introductory Course

Date 28 October 2021
Time 9.30am
Venue Online
Organiser Arts & Business Scotland


£80 + VAT for Arts & Business Scotland members


£100 + VAT for non-members

About the Event

This ‘how-to’ guide to sponsorship will take you through the key steps to sponsorship from attracting a business to nurturing and developing long lasting cultural and business partnerships. If you have little experience or just want a refresher on this area of fundraising, then this seminar is aimed to help you on your journey to sponsorship success. Peppered with sponsorship stories gathered from Arts & Business Scotland match funding programmes. The course will be run online over 2 sessions on the following dates:

Thursday 28 October, 9.30am – 12.30pm

Friday 29 October, 9.30am – 12.30pm


The course will explore the following:

* What is sponsorship?

* The reasons why businesses sponsor arts and heritage

* How to identify potential businesses

* Understanding what businesses need from their sponsorships and cultural partners

* How to build strong creative partnerships

* True stories showing the power of business and cultural partnerships


This training is for you if you are seeking or considering seeking business sponsorship for your organisation’s activities or specific projects.

There will be 12 places on this course.


About the trainer

Alice Samtoy is a corporate partnerships expert with significant experience in creating business partnerships for the cultural sector. With over £8m in partnerships value delivered, 14 years of industry experience, and three academic degrees, she has deep professional knowledge and expertise in creating meaningful, creative and innovative partnerships between companies and arts organisations. 

Alice believes that effective corporate-arts partnerships can deliver exceptional results, that the power of the arts to transform people’s lives can be powerfully amplified with the support of a strong corporate partnership. She works with companies to give them the tools to create high-performing and rewarding arts partnerships.

Before launching her consultancy, Alice worked for major institutions such as the National Theatre, the Barbican Centre, English National Opera, the Royal Philharmonic Orchestra, the City of London Festival and the Royal Scottish National Orchestra.

Register online