Publicising your award
A great way of raising awareness of the project you plan to undertake, and the fact that you have successfully bid for funding from MGS, is through press and social media. Publicising your grant is also a great way to raise local and national awareness of your organisation. We've created some helpful advice on what you should do when announcing your grant and how best to go about it. We are also on hand if you would like any further advice.
When to announce your grant
Once you have received your award letter from us you are free to consider how you publicise it. If there are any date restrictions on announcing your grant, the letter will inform you of these. We will publicise the awards through our own communication channels, which might also include a press release, but we still encourage you to contact your own local press.
Acknowledging MGS’s support
You must acknowledge MGS’s support for your project by including the MGS logo on all publicity and marketing materials relating to the project. You can request logos in an appropriate format by contacting email@example.com. Please send us a copy of any material that features our logo to approve before you release it, using the same email address above. We will respond as soon as possible, but please send it to us in good time and allow 7 days for a response.
Writing your press release
One of the most effective ways to publicise your grant is to prepare a press release with information about your award and what your project will involve.
News desks and journalists are sent hundreds of press releases every day so keep yours short and concise with a strong headline. Consider the five W's (who, what, where, when and why) in your initial paragraphs. Include all the key information about the grant: your organisation name, where you are based, what the project will do, and when it will start and be completed.
It also important to consider the anticipated impact on the community or tangible outcomes of the project but try to avoid detailed information. Remember who will be reading the article and help to explain the benefits in a way that will interest them.
Remember to send us a copy of your press release for approval prior to sending to press. We can also provide a supporting quote but please allow five working days’ notice.
Where to send your release
If you do not know who to send your release to at your local newspapers, magazines and radio station then just call the main number and ask to speak to the news desk; that is the first step to building a valuable relationship. We are also more than happy to give you some guidance on press contacts, if required.
Your press release might prompt requests for an interview about your project. Decide who will be your media spokesperson and make sure they are briefed in advance with the relevant messages that you would like conveyed, not forgetting to mention the support from MGS.
Newspapers and websites always welcome interesting and eye-catching photos. Does your project offer a strong visual opportunity? It costs you nothing to invite your local press photographers - or if budget allows, you may be able to organise your own photographer. We encourage you to share any strong imagery with us.
Project endorsement and local support
Sharing details of your project, with your local politicians, local dignitaries or MSPs is a great way of ensuring that your organisation is on their radar. You could offer them the opportunity to endorse your project in your press release or to take part in your photocall. You can find out more information on advocacy and the role it can play in raising your profile with decision makers and funders, by visiting the advocacy section on our website.
Keep communicating your project milestones
As your project progresses, let the media know when you have a milestone coming up - openings and finales make a good story. Remember to acknowledge the MGS support and invite us to relevant events or exhibitions - we would love to be there to help you celebrate your achievement if possible.
Take advantage of social media
If your organisation uses social media platforms these can be effective tools to raise awareness of your project, and to acknowledge your grant. We can also share your news through our own social media channels. Follow us on Twitter @MuseumsGalScot and mention us in tweets.
Your contacts at MGS
For advice on press and media and send your press releases for MGS quotes and approval contact our marketing team on firstname.lastname@example.org / 0131 550 4100. You can also find more resources in our online guidance on raising your profile.