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Further Resources

There are a range of resources available to support your museum to measure impact.


There is no one right way to measure the impact of your organisation’s work and some methods may be better suited for certain circumstances than others. You do not have to collect information about every aspect of your activities. It is just as important that you plan your approach to impact measurement so that you collect the right information, in the most effective way.

Other Approaches to Measuring Impact

A number of organisations have published additional guidance that can help you to explore how you can demonstrate the social value of your organisation. The advice below can help you to measure different aspects of social impact, or explore other ways of communicating your museum’s value.

inFocus Enterprises

7 Steps to Effective Impact Measurement

This document helps organisations to look holistically at programming to develop a strategy for impact measurement.

For further information on inFocus Enterprise, an American social impact consultancy firm, visit the inFocus website.

Museums Association (MA)

Measuring Socially Engaged Practice: A Toolkit for Museums

This document explores a range of approaches to measuring and articulating social value, and includes case studies of work from across the UK.

For more information visit the MA website

Association of Independent Museums (AIM)

Evidencing Social and Environmental Impact of Museums

This toolkit comprises an impact evaluation and assessment framework, which has been tested using evidence from a small number of AIM member museums. It is designed to help museums fill the gap between the activities generated by museums, and their contribution to social impacts.

For more information visit the AIM website

or contact

University College London (UCL)

UCL Museum Wellbeing Measures Toolkit

This resource offers a set of measurement scales used to assess levels of wellbeing arising from participation in museum and gallery activities that has been trialled across the UK. The Toolkit has been designed to help people involved in running in-house or outreach museum projects evaluate the impact of this work on the psychological well-being of their audiences.

Support on Understanding Impact Measurement

Evaluation Support Scotland works with third sector organisations and funders, so that they can measure and report on their impact. Their website offers a range of resources, evaluation tools, and support.

Survey Monkey has a great run down on qualitative and quantitative research that may help you to explore this topic in further depth.

Here is a great infographic that uses a tasty example to help you get to grips with outputs and outcomes.

Dr. Kakali Bhattacharya is an Associate Professor in the Department of Educational Leadership at Kansas State University. On her Twitter feed, she outlines how to address criticism of low sample size in qualitative research.