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Sustainable Transport


Visitor travel can often be a large source of emissions attributed to a museum, especially in Scotland as many museums are in rural parts of the country. This means for most visitors, their most practical means of travelling there is by car. This can provide a challenge for a museum looking to reduce emissions but still maintain visitor levels. This page highlights some of the groups and schemes available to museums to help overcome this challenge.

Good Journey

Good Journey is a platform which champions car-free leisure travel which features over 200 culture, leisure, and nature attractions that the public can get to without the need of a car. The non-profit company launched in 2018 as part of a coalition of transport and conservation organisations. For many museums in Scotland, their rurality and poor public transport infrastructure means that visitor transport is mostly done by car resulting in hard to avoid emissions.

Registering with Good Journey adds your organisation to their data base and provide information and route planning on how to get there without using a car, sometimes with discounted entry prices for arriving car free.

Visitor transportation emissions are a stubborn emission source to bring down for some Scottish museums due to the rurality and lack of public transport. If a museum is committed to a sustainability goal such as net zero or simply to being as sustainable/low emissions as possible this can prove a hurdle. While an organisation such as Good Journey will not negate the rurality/infrastructure issue, it may be able to provide advice to the organisation and to potential visitors who may not have previously considered visiting.

Good Journey state 5 main reasons to join the scheme:

  • Potential to attract new visitors
  • Cut your carbon footprint
  • Increase income- car-free visitors spend around 20% more
  • Reduce car-park congestion
  • Meet your sustainability goals

The direct benefits Good Journey offer as part of membership include:

  • Easy directions for car-free visitors
  • Door to door journey planner
  • Display the Good Journey Mark
  • Health-check of your travel information
  • Help to increase car-free visitors
  • Promotion in their marketing
  • Expert advice on green travel

Subscription to this scheme is charged depending on the number of visitors your organisation attracts annually and is charged annually.

Further information can be found at Good Journey - car-free days out

Related guide

Green Certification and Accreditation

A page describing several different schemes available for green certification and accreditation for museums.

Find out more